Created to be lived
Perhaps the most rewarding aspect of art directing live marketing projects is witnessing the brainstormed ideas come to life, transforming a brand into something interactive.
After almost 14 years of crafting concepts, key visuals, and translating them into various forms, including gifts, experiences, and content, here's an introduction to what I'm capable of creating.
Utopia Tropical
GNT is a Brazilian TV channel focused on female-oriented programming, and in this position, I was assigned the task of creating an end-of-year party. This included conceptualizing the theme, visuals, experiences, and gifts. The goal was to capture the optimistic atmosphere that comes with the perspective of a brand new year and connect it with the tropical summer, which begins in December here in the tropics.
Client: GNT
Agency: Dream Factory
DHL @Rock In Rio
DHL is a global logistics enterprise that sought to connect with the Brazilian public. Rock In Rio is one of the biggest music festivals in the world and one of the best platforms to position your brand if you aim to communicate with the young and middle-aged demographic. The challenge here was to create a stand at Rock In Rio where people could get as close as possible to their idols. The concept "DHL - The shortest distance between you and music" led to an insight: "Almost everyone who loves rock 'n roll and music has, at least once, dreamt of becoming a music star." The idea emerged right after that: "Why don't we place them into iconic music video scenes?"
Client: DHL
Agency: Dream Factory
We could do that digitally of course, but what if we did it physicaly as an reinforcement that DHL can bring anything inside their boxes? Turns out we did both.
The digital version as a live marketing experience and the physical as a promotion we ran during the festival.
GloboNews Play
The news tv channel was launching a brand new media to broadcast their content. The message was extremely direct: "Live. Wherever you are."
Client: GloboNews
Agency: UP Lab
Corporate Conventions
The corporate conventions universe has always been part of my working life. Creating and unfolding concepts that more than wrap up events always been part of the challenge while sales teams needed that confidence push to achieve higher levels of competitivity.
Client: Net
Agency: Total On Demand
