Created to happen
At first, I was a designer who evolved into a live marketing art director. However, after many years of creating projects, presentations, solutions, and generating ideas, I naturally transitioned into writing.
Initially, it was to fulfill team needs, and later, to assist friends and colleagues. From there, an unplanned career in planning unfolded, becoming a significant part of my professional journey.
Maratona do Rio
It was an honor and a great adventure to be responsible for planning the biggest Latin American street running festival and the world's most beautiful marathon. My role involved creating concepts and narratives that aligned with the amazing history of the event and translating that into opportunities for sponsors and brands to collaborate with us.
Client: Maratona do Rio
Agency: Dream Factory
Mano A Mano
Mano A Mano can be translated as something like 1 vs 1, but in Portuguese, it has a male-biased connotation, and the edition I planned was supposed to be about women's soccer. After conceptualizing this challenge, we engaged in a collaborative naming process where we generated numerous possibilities. However, above all, the goal was to reimagine a renowned project, infusing it with the equity that our society and current times require.
Client: Mano A Mano
Agency: Dream Factory
1st Brazilian Olympic Congress
It was my first job at the agency, back to 2018, to imagine, plan and shape the First Brazilian Olympic Congress. Full of olympic stars and even medalists, the topic was High-Impact Sports Management. A few challenges took place, as to put 3 hosts sharing a single stage and talking to 3 diferent audiences, at the sametime. I can say we started it right.
Client: Comitê Oímpico Brasileiro - COB
Agency: Dream Factory
DHL @Rock In Rio
DHL is a global logistics enterprise that sought to connect with the Brazilian public. Rock In Rio is one of the biggest music festivals in the world and one of the best platforms to position your brand if you aim to communicate with the young and middle-aged demographic. The challenge here was to create a stand at Rock In Rio where people could get as close as possible to their idols. The concept "DHL - The shortest distance between you and music" led to an insight: "Almost everyone who loves rock 'n roll and music has, at least once, dreamt of becoming a music star." The idea emerged right after that: "Why don't we place them into iconic music video scenes?"
Client: DHL
Agency: Dream Factory
We could do that digitally of course, but what if we did it physicaly as an reinforcement that DHL can bring anything inside their boxes? Turns out we did both.
The digital version as a live marketing experience and the physical as a promotion we ran during the festival.
